The priority is to provide supplies for health authorities and aid both hospital staff and vulnerable populations fight the disease.
How LVMH Maisons in the U.S. fight the Covid-19 epidemic.
As the United States battles the new coronavirus, the luxury brands under the LVMH luxury group umbrella have joined the collective effort against the pandemic. LVMH North America will shortly lauluxury brandsThis initiative helps nurture the future generation of talents while maintaining links with the working world.
Moët Hennessy USA, the US entity of the LVMH Wines & Spirits division, has made financial donations to the US Bartender’s Guild and the National Restaurant Association Education Fund (NRAEF), which are aiding workers who have lost their jobs in the sector. And the Woodinville Whiskey distillery in Washington state has reorganized its production lines to make thousands of liters of alcohol for healthcare uses.
Other Maisons are awaiting official approval to begin distribution of surgical masks, including Marc Jacobs, which hopes to have masks shipped by its suppliers in China.
Fresh is aiding hospitals by sending 10,000 units of skincare products (cleansers and moisturizer creams) to isolation centers set up for homeless patients who have contracted the coronavirus, as well as healthcare professionals in several New York hospitals. The cosmetics house has also launched a campaign called “Everyday Heroes” on social networks, inviting Fresh followers to nominate their heroes who are battling the virus each day. A box of skincare products will be sent to these Everyday Heroes as a tribute to their work.
Sephora is aiding two New York hospitals by donating kits of products for healthcare personnel on the front lines of the health crisis. The Maison has also increased its internal “Stand Together” fund to support employees who find themselves in difficult situations.Sephora and Kendo, LVMH beauty brands incubator, are encouraging its employees to contribute their skills to local communities as well, by launching their Virtual Volonteer Programs to address urgent needs spawned by the crisis.
Solidarity is also manifest within the Maison at Starboard Cruise Services, which has set up a special website to provide information and reassurance for employees during this challenging period. To thank its teams for their exemplary attitude during the pandemic, Starboard Cruise Services is sending them gift sets of personal care products from its warehouses. At the request of DFS, the world leader in luxury travel retail, Starboard has helped them obtain masks surgical masks through their own source, illustrating solidarity and synergies across the LVMH Group.