LVMH’s White 1921 boutique hotel opened in Saint-Tropez

For LVMH Moet Hennessy Louis Vuitton group Saint-Tropez was a natural choice for opening a luxury boutique hotel.

Located in the heart of Saint-Tropez, on the well-known Place des Lices, the hotel called White 1921 opens its doors in the former Maison Blanche. The location offers eight rooms and suites decorated in a chic and modern style, each a distinctive personality.

White 1921 was named for the white paint and in honor of the Moet & Chandon champagne from 1921.

Designed by architect Jean-Michel Wilmotte in the heart of a Mediterranean garden, the White 1921 offers the finest champagnes by the glass and a number of cocktails. A corner bar, veritable centrepiece for the White 1921, covered in backlit, silk-screened white glass creates a strong link between the garden and the interior of the mansion.

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The prices at the hotel operated by LVMH Hotel Management start at 270 euros (19 sqm room located on the ground floor with courtyard view), reaching 650 euros for a suite, or 990€ for a Junior Suite.

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