Kim Jones for NikeLab. To keep you competitive in the sport of travel. / Inspired by a life on the road, the NikeLab x Kim Jones collection unpacks innovation into packable collection.
Less is often more when it comes to travel. Much like a professional athlete, British fashion designer Kim Jones lives largely on the road, and knows all too well the particular needs of athletes on the move. With the understanding that packability is key, Kim Jones teams up with nikelab for a colorful capsule collection. Kim Jones’ re-imagined Classic Nike apparel pieces stand at the crosssection of innovation, comfort and style.
Jones applies a minimalist approach and seamless construction methods to multi-dyed water-resistant fabrics for a fresh take on the iconic Windrunner and the all-new Windrunner Top in roll-up ready iterations.
“I’ve always wanted to work with nike and when they approached me it was the perfect time. I wanted to use nike technology so we found something old and made it into something that was very new. I didn’t want the collection to look retro. I wanted it to be modern and to speak to youth today. I wanted to use nike technology so we found something old and made it into something that was very new,” commented Kim
The color palette of the collection is a mix of club-kid neons and neutrals.
“A multi-functional travel bag built to fit the entire collection and an athlete’s travel essentials completes Jones’ packable approach to NikeLab’s Summer of Sport, for which travel is the one event in which everyone competes,” explained nikelab.