Do-Good Beauty, Science-Backed Ingestibles and Wellness 2.0 are the big movements in beauty in 2022

2022 will stay under the sign of characterful scents, innovative wellbeing gadgets, and earth-conscious products. These products will be filling up your beauty shelf in the coming months.

For 2022, beauty brands are upping their game with innovative hybrid products that do more than meet the eye, say Selfridges beauty experts. “Think: every-coverage foundations with skincare benefits and protective SPF, and pigmented lip shades that are pumped with hydration-boosting ingredients. Our favourites include By Terry’s infused-with-Hyaluronic-Acid Hydra range; Hourglass’ sheer lip colour packed with nourishing oils; and Westman Atelier’s perfect collection of multi-purpose sticks which can be used on cheeks, lips and eyes for a subtle-yet-impactful beauty look. Win-win.”

Taking the top shelf of earth-conscious essentials are: REN, whose bestselling products are not only clean but have been re-packaged in post-consumer recycled plastic; Biossance, the first ever brand to use vegan squalene (coined squalane), meaning no sharks are killed at the expense of scientifically backed skincare with serious results; Milk Makeup, who made fully cruelty-free and vegan make-up formulas a firm fixture in our beauty bags, and Hourglass with its first vegan and cruelty-free red lipstick.

If you’re looking for brands that do good for communities, luxury, vegan and earth-conscious fragrance house, Sana Jardin, who have an upskilling initiative for female ingredient pickers, or nurse-founded Nursem, which donates money to NHS nurses for every hand cream sold, are just a couple of options.


Mirroring make-up’s renewed sense of creativity, fragrance houses have adopted a similar approach for 2022 with larger-than-life scents that demand attention. Take Byredo’s latest perfume, Mumbai Noise, which is inspired by the bustling, incense-filled streets of Chembut. Notes of bitter coffee, leather, sweet tonka beans and davana herb create a complex scent that’s both warming and inviting. The people-stopping Portrait of a Lady by Frederic Malle blends Turkish rose, patchouli, blackcurrant and sensual sandalwood to create a feminine but modern scent. Packing a fragrant punch, Baccarat Rouge 540 is a potent, sparkling scent filled with radiant saffron, jasmine, woody amber and freshly cut cedar that’s bound to sit proudly atop every nightstand next year.

Brands are also indulging us with eye-catching designs, too – with artistic ornamental bottles from brands such as Penhaligon’s and Inito to LOEWE’s chic and gorgeously scented centrepiece candlesticks.

BY DR. VALI – Cutis: The Ultimate Micro-Contouring Tool; Sarah Chapman – Skin Insurance Invisible SPF 50; Advanced Nutrition Programme – Skin Accumax supplement 180 capsules; Augustinus Bader – The Face Oil; Dr Jart+ – Ceramidin Cream;;


We’re looking at wellness through a new lens for 2022, going beyond the obvious health and wellbeing clichés and instead exploring the most innovative and progressive ideas. Alongside the more typical relaxation products such as a calming bath oil, the beauty enthusiasts are investing in the latest innovation, including gadgets such as massage tools like the Dr. Vali Cutis and ingestibles that boost beauty from within.

This new generation of science-backed ingestibles is designed to support everything from a vitamin deficiency and gut health to a collagen-boosted complexion, so you can easily tailor them to your individual needs. On the wish list? The much-coveted Hair + Energy formula by cult Australian brand, JS Health and award-winning Skin Accumax by Advance Nutrition Programme, whose – according to their Head of Nutrition, Lorrain Perretta – unique patented formulation helps to clarify and clear the complexion naturally with synergised vitamins A, C, E with a plant compound found in cruciferous vegetables.

“Synergy is key to supplementation. All the vitamins and minerals in your body work together…Therefore, it is important to ensure that the body has a good variety of all the nutrients needed, and we can support optimum levels in the body with supplements, which then in turn are able to target specific skin concerns,” explains Lorrain Perretta.

DIOR – Rouge Dior Couture Colour lipstick; Pat McGrath Labs – Mothership IX Huetopian Dream Eyeshadow Palette; Valentino Beauty – Rosso Valentino Satin Refillable Lipstick; Byredo Sciomancer Eyeshadow 5 Colours Palette; NARS – Air Matte Lip Colour; Charlotte Tilbury – Hot Lips 2 lipstick; Shop


The Spring Summer 2022 fashion shows mirrored our appetite for freedom and fun with an abundance of cheery colour – neon slicked eyes and statement blush – and playful textures including Y2K high-gloss lips and chrome finishes.  The shows forecast that 2022 will be a year of experimentation and individuality, with artful palettes, bold colours, long-wear statement lips and new textures playing key roles in the big picture.