Fashion philanthropy: Schools for Asia

“Education is the most powerful weapon which you can use to change the world.” Nelson Mandela

Gucci’s next initiative in fashion philanthropy celebrates the launch of UNICEF’s “Schools for Asia” project, which aims to provide access to quality education for disadvantaged children in Asia. Twenty-five percent of the retail price of each item sold will be donated to the program that will try to transform children’s lives through education. Gucci made also an inaugural donation of 350,000 USD in the name of the Gucci children’s collection to support UNICEF education programs in the provinces of Yunnan and Chongqing in China.

Gucci’s new GG Flag collection is inspired by the flags of different nations. The collection includes exclusive t-shirts and accessories designed by Creative Director Frida Giannini. GG Flag Collection includes a series of items destined to become collectibles, ranging from tees to handbags and zip-around wallets – all distinguished by a new stylization of the interlocking GG logo.

On a light grey base, the cotton jersey t-shirts sport the GG print with the colors of Italy, France, United Kingdom, Germany and Russia, of western and eastern countries from the United States and Brazil to Japan, and other countries spanning from the Emirates to Korea.


Schools for Asia countries include Bangladesh, Bhutan, China, India, Lao PDR, Mongolia, Nepal, Papua New Guinea, Philippines, Timor-Leste and Vietnam.

The new UNICEF Schools for Asia initiative, building on the success of Schools for Africa , will give children the best start in life. This will be done through sound teaching and learning materials, school facilities, well-designed curriculum that includes life skills education focusing on health, nutrition, hygiene and sanitation, and HIV prevention, trained teachers that can give children a rich and empowering education and build environments where girls and boys are treated equally and enabled to be the best that they can be. Only then will children be equipped with the knowledge, skills and confidence to shape a better future for themselves, their communities and the world.