LG is working with the legendary art curator Alessandro Mendini as well as luxurious homeware brands – Cassina, Magis, and Galleria Massimo Minini Italy for the LG SIGNATURE ARTWEEK 2018. The itinerant exhibition will emphasize LG SIGNATURE’s minimalist design philosophy and its natural alignment with the best of a contemporary art.
The minimalist setting envisioned by Alessandro Mendini, in combination with the artworks and LG’s appliances, is creating an elegant, luxurious environment that celebrates the convergence of art and superior product design.
“The most intriguing aspect of this unique art series lies in how Alessandro Mendini will interpret LG SIGNATURE’s design language to create something compelling and new, yet exhibiting all the hallmarks of LG’s premium brand. Alessandro Mendini is creating a scenographic display in black and white – and incorporating metal elements,” explained LG’s design team.
“I have always been very intrigued by these LG SIGNATURE products because they are extremely unique. I believe they are the highest quality in the world, both from the point of view of technology and from the point of view of design aesthetics,” said Alessandro Mendini. “This week is useful for me in experimenting with these objects in Europe, to show them and connect them directly to the art phenomenon.”
The LG SIGNATURE ARTWEEK 2018’s stop in Germany (Frankfurt, November 17 – 22) featured a strong focus on the connection between Bauhaus’ and LG SIGNATURE’s pursuit of artistic and functional balance. Bauhaus, the celebrated German school of design founded in 1919, sought to unify various disciplines to create a cohesive whole, echoing what LG has achieved with its distinctive products.