Dolce＆Gabbana’s fragrance, makeup and skincare lines and Shiseido Group, a company ranked as the 5th cosmetics company in the world and the 1st in Asia region, sign a license agreement. The agreement includes development, manufacturing and distribution of Dolce＆Gabbana’s fragrance, makeup and skincare lines and products by Shiseido Group. Dolce＆Gabbana and Shiseido Group will officially start the collaboration as of October, 1st, 2016.
By making full use of Shiseido Group’s R＆D ability, it is highly anticipated that Dolce＆Gabbana enhances its product lines not only in fragrance but also in makeup and even skincare business (around 400 million euros turnover in 2015, only in the beauty activities). Shiseido Group will expand its position in the luxury beauty industry and will significantly increase international turnover.
”The standards, values, coherence and quality of Shiseido Group perfectly mirror the positioning and path that we have decided to take with Dolce＆Gabbana. Hence signing the license agreement with Shiseido represents the ideal choice for the development of our future projects,” said Domenico Dolce and Stefano Gabbana.
“We are sure that the level achieved by the Dolce＆Gabbana fragrances thus far, already well-established and significant, will be further enhanced thanks to this partnership with Shiseido, and we anticipate that together we will be able to fully develop the potential we believe we have for growth in make-up and skincare.
We are therefore very happy to announce this partnership, and enthusiastically look forward to collaborating on future projects.” say Domenico Dolce and Stefano Gabbana.
“The license agreement is aimed at strengthening our brand portfolio for the sake of future top line growth, which is a part of my VISION 2020 for Shiseido Group. The collaboration of our two companies, with their heritage rooted in such diverse cultures as Mediterranean and Japanese, opens excellent opportunities for creating new exciting values” said Masahiko Uotani, Shiseido Group CEO.
