Why David Beckham is driving Maserati’s ultimate performance SUV

 

David Beckham to accompany Maserati on the next leg of its journey

Maserati and David Beckham come together for the first time in an inspiring short film that sees Maserati’s new
Ambassador with the powerful Levante Trofeo in Miami. The laser-sharp eye of acclaimed director Harmony Korine
captures emotions beyond appearances revealing his daring rebellious spirit, living the moment of the Art of Fast.

Maserati announces David Beckham as its new brand global ambassador

Global sporting icon, philanthropist, businessman and style trailblazer: David Beckham was presented by the Italian automotive brand as “the perfect partner to accompany Maserati on the next leg of its journey.”

“The Brand is moving forward, inaugurated a new Era. Maserati is driven to challenge the status quo being innovative by nature, powered by passion, and unique by design. The partnership with David is the embodiment of all these values.” – Paolo Tubito, Maserati Chief Marketing Officer.

“It’s an exciting time for me to begin this partnership with Maserati; an iconic Italian brand which shares my appreciation for the very best innovation and design. I’m looking forward to working closely with the brand at such a pivotal time in their history and continuing their growth on a global scale.” – David Beckham.

Maserati MC20 car won “Best of the Best” at the Red Dot Awards – Product Design 2021

Two weeks ago, the new Maserati MC20 received the prize for “Best of the Best” at the Red Dot Awards 2021 in the
Product Design category.

The Red Dot Awards is an international design competition run by Design Zentrum Nordrhein Westfalen in Germany, which has been assessing and selecting the most aesthetically exciting, functional, intelligent, innovative products from all over the world since 1955.

Every year, this prestigious competition rewards excellence in the field of product and brand design and communication at the global level, with criteria constantly updated to the socio-cultural context. A jury of 50 international experts chooses products in almost fifty different categories, from fashion to accessories and from furnishings to vehicles.

Maserati MC20, designed by the Centro Stile Maserati in Turin, is a mix of elegance and sporting prowess which inaugurates a new Era for the Trident Brand.