Chloé’s first Maison opened on Paris’ rue Saint-Honoré

Chloé’s first Maison with personal-shopper-like approach

French fashion house Chloé (founded in 1952 by Gaby Aghion), known as the first house of luxury ready-to- wear inaugurated the first Chloé Maison at 253 rue Saint-Honoré in Paris.

The new Chloé boutique showcases French workmanship and presents the ready-to-wear collections along with shoes, accessories and fragrances, and a limited edition of the ‘Alice’ bag in just 30 pieces, numbered and engraved.

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Paseo bag inspired by the Andalusian Horse

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Creative Director, Clare Waight Keller, collaborated with architect Joseph Dirand to come up with the new, airy design, which reflects the ‘free and modern’ Chloé woman.

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