Pininfarina’s Final Love Letter on Four Wheels: The Battista Novantacinque

There are show cars, there are hypercars—and then there is the Battista Novantacinque, Automobili Pininfarina’s shimmering one-of-one electric love letter to itself. Revealed at MAUTO in Turin, the city of its birth and now the museum of its mythology, this final edition of the Battista is not just a vehicle. It is an ode, a … Read more

The Luxury Landscape Is Becoming More Introspective, More Adaptive, And—When At Its Best – More Meaningful

The luxury sector finds itself in a dynamic state of reinvention. Marked by audacious collaborations, a resurgence of heritage-driven storytelling, cautious responses to economic headwinds, and increasingly discerning global consumers, the industry is at a crossroads. The latest wave of developments—from fashion and hospitality to mobility and tech—paints a vivid picture of both resilience and … Read more

Not for Automotive Use? Mercedes-AMG and MSCHF Prove Luxury Design Can—and Should—Get Weird

There’s a new seat at the table—and it’s made out of actual seatbelts. Yes, Mercedes-AMG, the luxury performance arm of the German auto giant, has teamed up with notorious U.S. artist collective MSCHF to launch a jaw-droppingly unconventional collection of art-furniture hybrids and limited-edition merch. It’s a partnership so unexpected, so delightfully absurd, that it … Read more

Cinema Meets Speed: Hedley Studios Drives Automotive Art into the Spotlight at Cannes

Let’s be real—Cannes has never exactly been short on drama, dazzle, or decadent displays of wealth. Between the diamond-drenched red carpet walks and yacht-deck soirées with flute after flute of vintage Champagne, the French Riviera already oozes spectacle. But this May, there’s a new kind of showstopper rolling into town—not up the Croisette, but along … Read more

Luxury Retail in Flux: A Strategic Pivot Toward Heritage, Circularity, and Celebrity Synergy

The past week in luxury retail has underscored a sector in agile transition—strategically shedding what no longer serves, embracing cultural cachet, and redrawing the boundaries of what defines “luxury” for modern consumers. From De Beers’ decision to shutter its lab-grown diamond venture to ThredUp’s entry into the digital vintage pop-up space, the industry is signaling … Read more

A Coastal Reverie: Greenwich Concours 2025 Elevates Its Game

In the refined world of concours events, few stages sparkle with such intimate East Coast glamour as the Greenwich Concours d’Elegance. Returning May 30–June 1, 2025, to its picturesque home at Roger Sherman Baldwin Park, this jewel of the Northeast promises another elegant celebration of craftsmanship, heritage, and automotive bravado. But in an era when … Read more