LUST

Discover the world’s most coveted masterpieces. From fine horology and high jewelry to luxury beauty and bespoke fashion, we curate the artifacts of modern desire.

Can Gen Z luxury customers have fun without visiting the real location? Bulgari reveals virtual world on Asia’s biggest metaverse platform

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BVLGARI unveils “BVLGARI World”, a virtual world launched in collaboration with ZEPETO

“Bulgari Sunset in Jeju” on @Zepeto x @Bulgari

Italian luxury brand BVLGARI has an exclusive virtual world on ZEPETO, Asia’s biggest metaverse platform. This new virtual universe includes a pop-up store “BVLGARI SUNSET IN JEJU” and provides visitors with online and offline experiences.

BVLGARI unveils “BVLGARI World”, a virtual world launched in collaboration with ZEPETO.

The pop-up store and a café, physically located in Parnas Hotel Jeju are virtually created in BVLGARI ZEPETO World so visitors can experience and have fun without visiting the real location. BVLGARI ZEPETO World showcases 2022 BVLGARI Resort Collection inspired by the summer sky with hues of gold and warm apricot in Eden, and visitors can enjoy desserts and beverages at “BVLGARI SUNSET IN JEJU”, an epitome of the brand’s identity.

In particular, the virtual world has added some fun elements for its users. For instance, when visitors complete a quest, they will receive BVLGARI Resort Collection and signature accessory pieces and dress their avatars. Users can experience the brand by dressing their avatars with iconic B.zero1, Divas’ Dream and Serpenti collection pieces.

In addition, Blackpink Lisa, the brand’s global ambassador, hosted a virtual live event on August 31, which already received a lot of attention. Her avatar will enjoy various interactive experiences with fans on the virtual BVLGARI world including taking selfies.

ZEPETO, a metaverse platform run by Naver Z, has more than 320 million users in the world since its launch in August 2018. 80% of users are teenagers, as such, the platform is cementing its position as a popular playground for global generation Z in the era of metaverse.

@Zepeto x @Bulgari

 

Van Cleef & Arpels, Cartier, and Montblanc parent company to open e-concession for all its luxury brands

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Richemont, third-largest luxury goods company in the world, FARFETCH and Alabbar Advance the Digitalisation of the Luxury Industry. Richemont is building an independent, neutral online platform for the luxury industry that would be highly attractive to both luxury brands and their discerning clientele. Richemont Maisons to adopt FARFETCH Platform Solutions to advance the realisation of … Read more

Leading Italian Luxury Menswear House Dresses the Biggest Football Club in the World

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The biggest club in the world and the leading luxury menswear brand come together. Zegna and Real Madrid enter a unique partnership in which Zegna will become Real Madrid’s Official Luxury Travelwear Partner. The partnership is set to launch during the 2022/2023 season. The football and basketball first squads, whenever the occasion calls for it, … Read more

Sustainable titanium is entering the fast-growing luxury goods market

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Panerai to produce top of the line luxury goods with sustainable titanium. Italian luxury watch manufacturer Officine Panerai, and its parent company Richemont, the Switzerland-based luxury goods holding group, have been leaders in the application of titanium metal alloys in luxury watches, and they are again leading the market to build a low carbon, circular … Read more

How Salvatore Ferragamo wants to reach new, younger audiences online

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FARFETCH AND SALVATORE FERRAGAMO ANNOUNCE GLOBAL STRATEGIC PARTNERSHIP. Salvatore Ferragamo creates new engaging shopping experiences in conversation with a global Millennial and Gen Z luxury audience. Farfetch, the leading global platform for the luxury fashion industry, and Salvatore Ferragamo, a leader in the luxury fashion industry, announced a global strategic partnership. The commercial deal will … Read more

Supermodel Kate Moss is making her foray into wellness

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COSMOSS is self-care created for life’s modern journeys. COSMOSS draws on the extraordinary life experience of Kate Moss—ready to share her journey of self- acceptance and freely be herself.

@instagram.com/cosmoss/

Cosmoss by Kate Moss is Launching 1st September 2022.

Supermodel Kate Moss is making her foray into wellness by lancing a new brand of beauty & wellbeing products, @Cosmoss.

COSMOSS draws on the extraordinary life experience of Kate Moss—ready to share her journey. According to Kate Moss, COSMOSS is self-care created for life’s modern journeys, a celebration of every day exactly as it is, with all its imperfections.

Kate Moss just stripped naked to launch her new wellness and beauty line, wrote cosmopolitan. Supermodel Kate Moss, who once upon a time was famed for her love of late night parties, drinking and for allegedly saying ‘why the f*ck can’t I have fun all the time?’, has been subtly evolving over the past few years – embracing sobriety, gardening and a slower pace of life in the Cotswolds.

Kate Moss’ team have told Cosmopolitan UK that the brand is “grounded in a deep, personal connection to wellbeing, spirituality, and optimism, this is a collection with a difference”. They add that COSMOSS draws on “Kate’s extraordinary life experiences, her own wellness journey, and her personal transformation” via a nurturing collection of products that bring to life natural remedies to restore and rebalance “helping you to find inner harmony and vitality”.

@instagram.com/cosmoss/

Each product has been crafted with wellbeing in mind; each ritual opens a door to balance, restoration, and love.

Each COSMOSS product has been meticulously crafted with well-being in mind, using potent, natural substances. Each ritual opens a door to balance, restoration and love. The COSMOSS scent recentres and completes. A central ingredient in the COSMOSS product line, Oakmoss in its pure form nourishes and hydrates the skin, restoring smoothness, firmness and elasticity.

Grounding, up-lifting, and sensual, the Sacred Mist by COSMOSS is a unique eau de parfum blended with essential oils for the body and surroundings. Opening with head notes of orange blossom and bergamot, the Sacred Mist is both calming and mood- boosting.

Rejuvenating, nourishing, and moisturising, the Face Cream by COSMOSS features a formula rich with botanical extracts that nourishes the skin and decreases the effect of oxidative stress.

Holistic, potent, and reviving, the Golden Nectar by COSMOSS are CBD and pro-collagen oil drops that holistically support body, mind and soul. A uniquely potent blend of ingredients and actives including CBD and Tears of Chios that ignite the natural processes of skin rejuvenation.

@instagram.com/katemossagency

Mythical Tears of Chios is a resin obtained from the mastic tree (Pistacia Lentiscus), native to the Greek island of Chios. This key ingredient reactivates cells and detoxifies the skin.

Kate Moss also engages daily rituals – Kate’s approach to balancing body and soul with the natural environment and circadian cycles. The Ritual of Dawn focuses on preparing our body for the new day and filling it with positive energy. The Ritual of Day, as practiced by Kate, is designed to rebalance and access inner peace. It transforms negative flows into positive, radiating energy.

@instagram.com/katemossagency