Fashion, Style Guides and News from luxury brands and designers
The latest chapter in the collaboration between St. Regis Hotels & Resorts and Vilebrequin is less of a brand partnership and more of a sun-kissed symphony — where family legacy meets French flair, and where the indulgence of leisure is dressed in custom cabana stripes. In a luxury landscape increasingly dictated by experience over excess, … Read more
When haute eyewear meets Silicon Valley’s brightest minds, the result is something between a design revelation and a tech daydream. At least, that’s what Kering Eyewear and Google are betting on with their newly announced partnership to develop AI-powered smart glasses using Android XR. It’s a match made not in heaven, perhaps, but in an … Read more
The luxury sector finds itself in a dynamic state of reinvention. Marked by audacious collaborations, a resurgence of heritage-driven storytelling, cautious responses to economic headwinds, and increasingly discerning global consumers, the industry is at a crossroads. The latest wave of developments—from fashion and hospitality to mobility and tech—paints a vivid picture of both resilience and … Read more
It was only a matter of time. The world’s most famously spoiled feline, Choupette Lagerfeld, has officially scratched her way into yet another corner of the luxury universe—this time not a velvet chaise or a couture runway, but a watch ad. Yes, Choupette is now the improbable face of Hublot’s 20th Anniversary Big Bang campaign, … Read more
The past week in luxury retail has underscored a sector in agile transition—strategically shedding what no longer serves, embracing cultural cachet, and redrawing the boundaries of what defines “luxury” for modern consumers. From De Beers’ decision to shutter its lab-grown diamond venture to ThredUp’s entry into the digital vintage pop-up space, the industry is signaling … Read more
When silk meets stylist, and sustainability dares to flirt with the red carpet, something rather intriguing happens. Enter the LILYSILK X Elizabeth Stewart Capsule Collection, a new collaborative effort between the world’s leading silk purveyor and one of Hollywood’s most respected stylists. The result? A wardrobe whispering elegance, shouting comfort—and gently nudging the luxury industry … Read more