Fashion, Style Guides and News from luxury brands and designers
If you thought Emily Cooper was finished with dramatic love triangles and questionable berets, think again. For Season 5 of Emily in Paris (which hit Netflix in December 2025), our favorite marketing maven has traded her buttery croissants for creamy carbonara. To celebrate her move to Italy, Fendi has launched a capsule collection that is, … Read more
In 2026, Burberry isn’t just selling clothes; it’s selling a “return to sanity.” After a few years of trying to convince the world that it was a high-concept Italian leather goods brand, the British giant has remembered its true superpower: making people look chic while they’re being rained on. Under the “Burberry Forward” strategy led … Read more
When the Council of Fashion Designers of America (CFDA) and Ralph Lauren team up, it’s rarely just about the clothes. In 2026, the real luxury is resilience. In a move to shield the “Made in USA” label from global supply chain volatility and rising tariffs, the duo has launched a dual-grant initiative to modernize the … Read more
In the world of high fashion, a store opening is rarely just about square footage. But when Celine secures the most coveted corner in Milan—the intersection of Via Montenapoleone and Via Sant’Andrea—it’s a signal that the brand isn’t just participating in the luxury market; it’s aiming to lead it. Spanning 600 square meters over two … Read more
In the world of high luxury, the word “exclusive” has long been synonymous with the height of one’s walls. But as we move through 2026, a profound transformation is underway. The “gold standard” of a brand is no longer measured solely by the rarity of its leather or the precision of its movements, but by … Read more
The evolution of “travel retail” has reached a new high-water mark as Starboard Group, the LVMH-owned retail curator, launches a suite of high-concept boutiques aboard the Star Princess. Spanning nearly 5,000 square feet across two decks, this environment represents a shift away from traditional duty-free shops toward a “floating flagship” model. By integrating heritage houses … Read more