Shang Xia, “Hermès Made in China” arrives in Paris

French luxury group Hermès plans to open a shop of its brand “Shang Xia” in the district of Saint-Germain-des-Prés by the end of the year. To date, the brand operates in Shanghai where it was launched in late 2010. Shang Xia in Paris will open at a highly prized strategic location, not to disorient the … Read more

Westin is to roll out a global revamp of its health and fitness centers

As part of an attempt to tackle upscale competitors such as Crowne Plaza, Westin will make over gyms and fitness centers at all of its 186 properties this year. As part of the scheme, Westin will become the first hotel chain to use ActiViva lighting, fluorescent tube designed by lighting giant Philips which contains a … Read more

Fashion Without Frontiers – Mugler Fall Winter 2012-2013

This year the French Fashion Federation choosed the newly facelifted Mugler house for the opening of the Paris Fashion Week 2012/2013. In his quest for MUGLER to be ‘Fashion Without Frontiers‘, Nicola Formichetti, in collaboration with Mugler’s head menswear designer, Romain Kremer, created a collection that expands the idea of male heroes and clothing archetypes … Read more

Loro Piana teamed up with skiwear & hospitality sectors

Loro Piana Passpartout – first collection dedicated to hospitality sector Loro Piana’s partnership with Zai Italian supplier of luxury fabrics to superyachts and the high-end hotel industry, Loro Piana, unveiled its newest project, Passepartout. Its first dedicated hospitality collection, it features specially selected fireproof wools and cashmeres to be matched to the Trevira CS fabrics. … Read more

Digital luxury experience – Ralph Lauren’s mobile website

Lifestyle brand Ralph Lauren has launched a new mobile-optimized site that now includes content such as its branded magazine, a style guide using recent campaign images and backstage videos. Ralph Lauren is inviting its Web site visitors to shop the new Ralph Lauren mobile site through an animated advertisement on its homepage. The new mobile … Read more

Speaking about luxury with Francois Schwennicke – owner Delvaux

Delvaux was founded in Brussels by Charles Delvaux in 1829, a year before the creation of hte Belgian state. Its heartquarters have always been located in the capital,  now more specifically in the Arsenal. Since 1883,  Delvaux has been a warrant holder to the Court of Belgium. Delvaux is the oldest fine leather luxury goods … Read more