BMW Takes the Plunge into Waterborne Mobility with Innovative Emission-Free Craft

BMW and TYDE Develop Innovative Watercraft for Emission-Free Urban Mobility. THE ICON once again demonstrates how BMW keeps re-thinking mobility. BMW says itis revolutionizing urban mobility once again with THE ICON, a watercraft designed to provide emission-free transportation on water. In partnership with boat manufacturer TYDE and the BMW Group subsidiary Designworks, THE ICON showcases … Read more

Protecting the Sparkle: How Luxury Brands Are Joining Forces to Fight Counterfeiting

Unmasking the Fakes: How High-End Brands are Taking on Counterfeiting. The last year Intellectual Property Crime Threat Assessment, produced jointly between Europol and the European Union Intellectual Property Office (EUIPO), reveals that the distribution of counterfeit goods has been thriving during the COVID-19 pandemic. The health crisis has presented new opportunities for trade in counterfeit … Read more

Unlock Growth with Chat GPT: The Key to Luxury Brands’ Success

Luxury brands Can Leverage Chat GPT (Generative Pre-trained Transformer) For Their Growth. Chat GPT can help premium and luxury brands grow by providing personalized customer service, brand storytelling, product recommendations, customer engagement, and brand reputation management. Personalized Customer Service: Chatbots powered by Chat GPT can offer personalized customer service to luxury and premium brand customers. … Read more

The Art Market As A Whole Expanded, Despite Volatility. A Closer Look, However, Reveals A Mixed Picture

With 45% of shares of sales, the US art market retains its leading position. Report. Inflationary pressures, the long tail of the COVID-19 pandemic, supply chain issues, and cryptocurrency turbulence: the art market has been subject to manifold, and at times contradictory forces over the last year. The sixth edition of Art Basel‘s landmark report, … Read more

Richemont Enquirus To Help Break The Cycle Of Theft And Resale of Stolen Watches And Jewellery

The opportunity to sell stolen watches becomes more prohibitive with the new Richemont Enquirus platform with 175 luxury watch brands. One of the biggest luxury group launches platform to help reduce watch and jewellery related crime. How it Works. Richemont, one of the world’s leading luxury goods groups, launches Enquirus, a neutral, digital platform designed … Read more

Guerlain Boosts Production and Thwarts Counterfeits with Innovative Solutions

Sidel Helps Guerlain Expand Production Capacity and Prevent Luxury Goods Counterfeiting. Guerlain, one of France’s oldest perfume and cosmetics houses, is using the latest end of line and traceability technologies from Sidel to fight counterfeiting. Sidel’s combi packing/palletising solution for bottles in cartons is also delivering product care and compactness on Guerlain’s new line for … Read more