The art of trench: how to wear it ? Bespoke and Burberry, of course

Design and order custom trench coats online
If everyone has it, luxury isn’t luxury

In 2010 Burberry unveiled a made to measure service for its signature trench coats. Now it is offering a way for customers to design and order custom trench coats online. Select your cut, the fabric, the color and options such as sleeves, bridle leather cuff straps, linings and shearling collars. Burberry Bespoke program will expand to include other products and options and gives fans a new way to engage. The luxury brand will have data about its customers and their style options.

Prices for the custom Burberry trenches start at about $1,800. Luxe features such as leather sleeves and mink linings quickly run the price up as high as $8,800. Trench coats from Burberry’s off-the-rack collections start at about $700 and range up to about $6,000.