Skip to content
2LUXURY2.COM
LIFESTYLE • POWER • ESCAPE • SINCE 2009
  • DRIVE
    • Automotive
    • Aviation
    • Yachts
  • LUST
    • Beauty
    • Fashion
    • Watches & Jewelry
  • SHELTER
    • Art
    • Business
    • Cigars & Spirits
    • Green
    • Gifts
    • Hi Tech
    • Gourmet
    • Interviews
    • Sport & Health
    • Design
    • Pets
  • ESCAPE
    • Gourmet
    • Holiday
    • Real Estate
  • THE CURATED CALENDAR
    • Q1: The Winter Circuit (Polo, Davos, Fashion Weeks)
    • Q2: The Spring Season (Cannes, Grand Prix, Art Basel)
    • Q3: The Summer Escape (Yachting, St. Tropez, Music)
    • Q4: The Winter Gala (Art, Holidays, Skiing)

We Mean Business climate coalition

‘Big egos’ and inaction: whatever happened to the B Team?

December 25, 2019August 19, 2014 by Editorial Team

Critics say Richard Branson’s sustainability initiative has made no real progress one year after launch, Jo Confino calls for fewer press releases and more fist banging

Read more stories like this:

  • The B Team challenge leaders revealed: who are they?
  • Richard Branson and Jochen Zeitz launch the B Team challenge
  • How Google’s Larry Page became a responsible entrepreneur
Categories Business, Green Tags Article, B Team, B Team leaders, Big egos, business, climate, Collaboration, Comment, corporate sustainability, Ethical business, garment factory disaster, Guardian sustainable business, Jo Confino, Jochen Zeitz, Kering, Mo Ibrahim Foundation, Puma, Rana Plaza, Richard Branson, Richard Branson B Team leaders, Richard Branson green initiative, Richard Branson sustainability, Richard Branson sustainability team, Sir Richard Branson, Sir Richard Branson and Jochen Zeitz, sustainability, Sustainable business blog, sustainable development, Tata, Values-led business, WBCSD, We Mean Business climate coalition, wellbeing, World Business Council

LATEST

  • Steel, Rain and Reeded Glass — Brizo’s 2026 Drop Changes the Conversation April 16, 2026
  • The Best Hotel Isn’t a Hotel — It’s a Private Island Nobody Knew Existed April 16, 2026
  • Mariah Carey’s Massive Tribeca Penthouse Is Finally Stealing the Spotlight It Deserves April 15, 2026
  • The Sailing Supernova: Why Kalantis is the High-Performance Freedom Machine We’ve Been Waiting For April 15, 2026
  • The Internet’s Favourite Daddy Is Now a Chanel Man. Yes, Really. April 14, 2026
  • Six Years and 179 Trials For This New Take on Spritz April 14, 2026
  • Kohler Just Built a Sanctuary. The Bees Got One Too. April 13, 2026
  • From Patio to Paradise: Roche Bobois Outdoor Brings Gallery-Worthy Design to Your Garden April 13, 2026
  • Champagne Meets Opera: Perrier‑Jouët Partners with the Met Opera April 13, 2026
  • Sorry Dalí, Roseberry Did It Better: The Surrealist Schiaparelli Show Lands in Knightsbridge April 10, 2026
© 2026 2LUXURY2.COM • Built with GeneratePress
2LUXURY2.COM
LIFESTYLE • POWER • ESCAPE • SINCE 2009

IDENTITY

  • Our philosophy
  • Advertising
  • Contact

PILLARS OF INDULGENCE

  • DRIVE
  • LUST
  • SHELTER
  • ESCAPE

THE CURATED CALENDAR

  • Q1: The Winter Circuit
  • Q2: The Spring Season
  • Q3: The Summer Escape
  • Q4: The Winter Gala

SOCIAL

  • Facebook
  • Instagram
  • X (Twitter)

Legal

  • Terms
  • Cookie
© 2026 2LUXURY2.COM — CURATING EXCELLENCE SINCE 2009