Virtual Archives -

Exploring the High Seas in the Metaverse: The Ocean Race Sets Sail on a New Virtual Adventure

April 10, 2023 by Editorial Team

The Ocean Race launched a metaverse experience pilot last week with Virtual Regatta and Accenture to engage fans and businesses in a new way with the world-renowned, global yacht race. The Ocean Race Launches New Metaverse Experience Pilot with Virtual Regatta and Accenture. The Ocean Race, in collaboration with Virtual Regatta and Accenture, has introduced … Read more

Can Gen Z luxury customers have fun without visiting the real location? Bulgari reveals virtual world on Asia’s biggest metaverse platform

September 3, 2022 by Editorial Team

BVLGARI unveils “BVLGARI World”, a virtual world launched in collaboration with ZEPETO

“Bulgari Sunset in Jeju” on @Zepeto x @Bulgari

Italian luxury brand BVLGARI has an exclusive virtual world on ZEPETO, Asia’s biggest metaverse platform. This new virtual universe includes a pop-up store “BVLGARI SUNSET IN JEJU” and provides visitors with online and offline experiences.

BVLGARI unveils “BVLGARI World”, a virtual world launched in collaboration with ZEPETO.

The pop-up store and a café, physically located in Parnas Hotel Jeju are virtually created in BVLGARI ZEPETO World so visitors can experience and have fun without visiting the real location. BVLGARI ZEPETO World showcases 2022 BVLGARI Resort Collection inspired by the summer sky with hues of gold and warm apricot in Eden, and visitors can enjoy desserts and beverages at “BVLGARI SUNSET IN JEJU”, an epitome of the brand’s identity.

In particular, the virtual world has added some fun elements for its users. For instance, when visitors complete a quest, they will receive BVLGARI Resort Collection and signature accessory pieces and dress their avatars. Users can experience the brand by dressing their avatars with iconic B.zero1, Divas’ Dream and Serpenti collection pieces.

In addition, Blackpink Lisa, the brand’s global ambassador, hosted a virtual live event on August 31, which already received a lot of attention. Her avatar will enjoy various interactive experiences with fans on the virtual BVLGARI world including taking selfies.

ZEPETO, a metaverse platform run by Naver Z, has more than 320 million users in the world since its launch in August 2018. 80% of users are teenagers, as such, the platform is cementing its position as a popular playground for global generation Z in the era of metaverse.

@Zepeto x @Bulgari

Livi, LVMH’s new 3D Face of Innovation, unveils new 21 startups for Viva Technology 2022

May 10, 2022May 10, 2022 by Editorial Team

LVMH’s new virtual “Face of Innovation” unveils the startups that will join the LVMH Lab at Viva Technology and competing for the LVMH Innovation Award. For the 6th edition of the LVMH Innovation Award, Livi*, muse of the recruitment campaign and ‘Face of Innovation’ of the Group unveils the 21 startups that will join the … Read more

Web3 era: How CFDA ans McLaren usher luxury brands into the metaverse

April 29, 2022 by Editorial Team

The Council of Fashion Designers of America (CFDA) announced its entry into web3 and first-ever metaverse and NFT partnership and educational program alongside a best-in-class coalition of digital creatives and thought leaders. With creative consultancy 5Crypto, CFDA will work with The Sandbox and Polygon Studios to establish a web3 blueprint for American fashion in the metaverse with a mission to … Read more

New racing cars from Lotus, Nissan, Hyundai, HPD, and Porsche

December 7, 2021December 6, 2021 by Editorial Team

Nissan and NISMO unveil Nissan Z GT500 race car for Super GT series Nissan Motor and Nissan Motorsports International unveiled a newly designed Nissan Z GT 500 race car at Fuji International Speedway. The new GT500 racer will participate in the Super GT Series starting with the 2022 season. Under the Nissan NEXT transformation plan … Read more

In a world first, Prada introduces Candy, the luxury brand’s virtual muse

October 27, 2021October 27, 2021 by Editorial Team

A call to rethink reality with fragrances that defy expectations and embrace pure creativity. In a shocking pink overdose of luxury, Prada Candy reveals a unique facet of Prada femininity.

Prada Candy rethinks addiction with an unexpected olfactory balance.

An unexpected and joyful shake to the system. Prada Candy perfume triggers bugs of spontaneity in the software of everyday life; an iconic fragrance that opens andembraces exhilarating spaces of release. Intrinsically linked to Prada’s DNA of curiosity, avant-garde and eccentricity, Prada Candy is an invitation to open new possibilities to play and question convention.

In a shocking pink overdose of luxury, Prada Candy reveals a unique facet of Prada femininity. Overblown but always sophisticated, the scent is an addictive indulgence that is at once sensuous and refined.

In a world first, Prada’s Perfume division introduces Candy, a virtual muse as the face of a fragrance. Born from a glitch, Candy is ethereal, driven by a continuous quest to question, connect and evolve. Inspired by the native world of TikTok, a series of shorts directed by Nicolas Winding Refn and captured by photographer Valentin Herfray see a physical fragrance, Prada Candy, encounter a virtual muse, Candy. As her own reality glitches, she begins to perceive another, expanding her existence through the power of technology. Free of constraints, her curiosity grows, new creative perspectives are opened and with them, an invitation to Rethink Reality.

The Prada Candy bottle designed by Fabien Baron is a trigger of creativity, just as joyful and free-spirited as the scent contained within, as it embraces anunexpected mix of colors and finishes. A dynamic take on Prada’s signature Saffiano leather hugs the top of the bottle in a band of shocking pink while the flacon bears the refined Prada logo in sleek, gold lettering. The pump, perched on its golden neck like a futuristic black half-moon, is the striking finale.Prada Candy’s unconventional olfactory balance combines a joyful and addictive caramel accord with noble and warm benzoin resin, which brings unprecedented sophistication and elegance, to creatively fuse with a silky and enveloping cloud of white musks.

First launched in 2011, blended by master perfumer Daniela Andrier under the creative direction of Miuccia Prada, Prada Candy remains an iconic fragrance with a novel olfactory balance, an Amber gourmand combining exceptionally high-quality ingredients to rethink addiction. The Prada Candy fragrance collection comprises of four feminine fragrances which each embody free-spirited perspectives and indulgent pleasures.

The Prada Candy campaign series is realized by award-winning film director, screenwriter and producer, Nicolas Winding Refn. The lauded Danish auteur behind Drive, The Neon Demon and the Pusher trilogy lends his bold, intensely imaginative vision to Prada Candy’s alternate, re-imagined reality, creating a space where the known interacts with the new.