At the top of the new ranking by Launchmetrics, Dior dominates with a MIV of $388 million between January and June of 2022 (…) Dior who surfs on success, especially thanks to Jisoo, who serves them as a muse and whose every post is a hit. The beauty industry is more competitive than ever; there … Read more
Saks Debuts on TikTok. Saks, the premier luxury ecommerce platform, has made its official debut on TikTok (@saks) to further connect with customers through compelling digital content. Saks announced it will bring together a diverse group of voices, including creators, celebrities and fashion insiders, giving followers the opportunity to experience the world of luxury fashion … Read more
The British Fashion Council revealed the winners of The Fashion Awards 2021 presented by TikTok. The event celebrated fashion’s role at the intersection of culture while recognising the exceptional individuals whose imagination and creativity have broken new ground in fashion globally over the past 12 months, and fashion brands and businesses that have transformed … Read more
This year’s most valuable global brands list shows that brand building remains critical to securing growth. The world’s most valuable brands have experienced record growth according to the Kantar BrandZ Most Valuable Global Brands 2021 ranking, with the total worth reaching $7.1 trillion – equivalent to the combined GDP of France and Germany. The … Read more
Université Côte d’Azur, Launchmetrics, TikTok & the City of Cannes Partner to Launch the First Luxury Tech Riviera. How to use influence marketing in the luxury niche as mankind moves into the future to anticipate the norm in a post-covid world. The south of France to become home to the new academic and research … Read more
Social media smarts and a sense of humour are highly profitable for a new breed of ‘skinfluencer’