Swiss Watch Industry

Rolex named the official timekeeper of the ATP World Tour

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Swiss luxury watch brand Rolex, one of the leading brand of the Swiss watch industry, has a long-standing relationship with tennis, sponsoring the sport’s leading tournaments, having Roger Federer among its family of Testimonees. Rolex is now designated as an official gold partner of the ATP World Tour. In addition, Rolex has extended its existing … Read more

Fake Swiss watches from China more difficult to spot than ever

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The counterfeiters have now mastered ultra-complex watch movements Counterfeiting costs the watchmaking industry billions each year, as China has perfected the art of forgery and fake Swiss Watches reach new levels of sophistication. Flaws and inconsistencies with the original product can be seen only with magnifier. “That was one of the first times I’ve held … Read more