A sustainable Weekend Max Mara

Max Mara launched “Weekend Max Mara” Sustainable Line   Italian fashion label Max Mara focuses on high garments produced from recycled fabric for a new sustainable fashion line designed in partnership with eco-yarn maker Saluzzo Yarn. Green”Weekend Max Mara“, the new four piece collection priced from $220 to $700, is constructed in Saluzzo Yarns’ ‘Newlife‘ antibacterial, … Read more

Here it is: Stella McCartney x Gwyneth Paltrow’s goop

On a crazy cold March day, American actress, singer, writer and owner of the lifestyle publication Goop, Gwyneth Paltrow met British fashion designer Stella McCartney and her team at her London studio where the duo got started designing a special Stella x Goop collection. The Stella McCartney x goop capsule line includes exclusive iconic styles … Read more

Natalia Vodianova for Stella McCartney

Stella McCartney once again chose Russian model Natalia Vodianova (born 28 February 1982) to be the face of the brand’s new Spring Summer ad campaign. The campaign shot by photography duo Mert Alas & Marcus Piggott, features McCartney’s signature style of sharp tailoring and sexy femininity.Natalia Vodianova wears graphic pieces and prints as well as … Read more

Rio+20 turning eco-fashion in fashion

Rio+20 – changing the world through fashion? As a follow-up to the world’s largest summit on sustainable fashion, Copenhagen Fashion Summit, which was held in Copenhagen last month, the Danish Fashion Institute will be running an official event during the upcoming United Nations Conference on Sustainable Development, Rio+20, in cooperation with the Danish Ministry of … Read more