Consumers are more skeptical about environmental claims due to greenwashing practices. Collaborations are key to positive change
Sustainable textile brands strive to increase textile supply chain transparency as collaborations with consumer brands grow. As consumers become more skeptical about environmental claims due to greenwashing practices, brands like Lenzing’s Tencel want to increase transparency across the supply chain, so that not only the interest of value chain partners and consumer brands are protected, … Read more
