Burberry’s new AR Bag experience is simulating the in-store experience in a digital realm

  Burberry creates Augmented Reality Pocket Bag Experience. To mark the Spring/Summer 2021 launch of the Pocket bag, Burberry has created an augmented reality experience that allows users to design their own 3D Pocket bag sculptures, inspired by the maritime themes of its SS21 campaign. Named ‘In Bloom’, the collection takes inspiration from a modern … Read more

There’s no place like home: Frenesia Baguette and Fendi Spring-Summer 2021 reflections in Milan

 

@fendi

A sense of quiet beauty and serenity inspired by Silvia Venturini Fendi’s profoundly personal reflection on the current mood and moment permeated the Fendi SS21 collection.

 

Rigorous silhouettes, bright tones, and retro details demonstrate Fendi’s signature penchant for unexpected contrasts. Crisp cotton and lightweight linen are elevated into a whole new realm of luxury in the Fendi SS 2021 collection. ​

On 23 September, Fendi was the first luxury Maison to organize a physical show during Milan Fashion Week, unveiling both its Women’s and Men’s collections for Spring-Summer 2021. In the intimate ambiance of its Milan showroom, with members of the very small audience seated a meter apart, the Rome-based Maison revealed Silvia Venturini Fendi’s latest designs in an airy, paired-down scenography.

@fendi SS 2021
@fendi SS 2021

The audience – in person or online – watched as, between light curtains billowing in a gentle breeze, looks for both men and women played on a subtle palette of white, beige, black and pastel tones, highlighted with sky blue and cardinal red. For Silvia Venturini Fendi, the collection conjured a patchwork of memories of time spent quietly at home with family. Thus, the shadow cast by a window when one is inside looking out was printed on garments in a game of transparency and texture.

From tailoring to leatherwork heritage, the Fendi Spring Summer 2021 collection showcased Italy’s enduring traditions and techniques – many of them passed down through generations of artisans.​

For accessories, the “hand-in-hand” Baguette project celebrated the collaboration between Silvia Venturini Fendi and artisans from the Abruzzo and Marche regions, famous for their mastery of intricate, traditional techniques with lace and wickerwork.

@Fendi Frenesia Baguette 2020 project; Produced by FASHION TO MAX; Creative director Maxim Sapozhnikov; Photo by Stepan Filenko See Less.

Fendi Frenesia Baguette 

The Fendi Frenesia Baguette range is brought to life through the exclusive leather-scenting technique, created by the Maison Francis Kurkdjian and Silvia Venturini Fendi, and the accompanying 5 ml vial of perfume to intensify the fragrance or extend its lifespan for up to four years. The first scented Fendi baguette bag was launched last year. FendiFrenesia Baguette is much more than an accessory: it has grown into an immersive experience that explores the senses of touch, sight, and smell.

@Fendi Frenesia Baguette 2020 project; Produced by FASHION TO MAX; Creative director Maxim Sapozhnikov; Photo by Stepan Filenko See Less.
@fendi SS 2021
@fendi SS 2021

 

Copenhagen Fashion Week Spring Summer 2021: Helena Christensen elevates mouth nose mask to a piece of iconic design

    Helena Christensen makes a stand on the importance of wearing face coverings. At Copenhagen Fashion Week SS21, Mercedes-Benz partnered with Danish supermodel Helena Christensen to raise awareness around the importance of wearing mouth-nose-masks to contain the COVID-19 pandemic. During the four day event from 9-12 August, Christensen was photographed against some of Copenhagen’s … Read more

‘This is an economic crisis’: why the pandemic could spell the end for British fashion

According to experts, without significant government intervention, many young designers and freelancers will be in trouble