These ultra-premium drinks are meant to be enjoyed in the pursuit of good times, with great friends and perfect waves

Top new ultra-premium drinks made for adventurous souls. Every new drink represents an escape – whether you’re sitting at a desk or have been surfing the same break on repeat – transporting you to the places you dream of. Tequila Eterno Verano Launches with An Ode to the Sun, Sea and Joy of Living Inspired … Read more

A theme that’s trending: non-alcoholic | same but different at Prowein 2022

  “same but different”: the highlight for Craft Spirits Craft Beer & Cider at the heart of ProWein Tradefair 2022 (May 15-17, 2022, Messe Düsseldorf, Germany). The Trend Show “same but different” (sbd) is a real highlight at the heart of ProWein 2022 from 15 to 17 May (Messe Düsseldorf, Düsseldorf, Germany). To the tune … Read more

PATRÓN Tequila’s first-ever foray into NFT is a one-of-a-kind blend never released to the public

  PATRÓN Tequila Launches First-Ever NFT with BlockBar, World’s First DTC NFT Marketplace for Wine & Spirits. The Chairman’s Reserve offering from PATRÓN marks the first tequila brand available on the BlockBar.com platform. This special release has a truly one-of-one formula with tasting notes of honey, butter and caramel followed by citrus touches of orange … Read more

Luxury Libations and Digital Drinking Among The Macro-Trends Defining Sipping Spirits In 2022

  The key trends impacting the business of cocktails in 2022. Local Loyal, Spice Seeking, Mindful Mixologists – These Are the Spirits Consumers of 2022, According to the Annual Bacardi Cocktail Trends Report. The third annual Bacardi Cocktail Trends Report spotlights the macro-trends defining how, what, where, and why consumers are sipping spirits in 2022. … Read more

Party like Cardi: Cardi B launches vodka-infused whipped cream

  Starco Brands and global artist Cardi B officially launch Whipshots, a vodka-infused whipped cream that adds a playful shot of sophistication to any drink, dessert, or party. Leading the team in creative direction, cultural icon and established entrepreneur Cardi B is joining forces with the Starco Brands team as a partner of Whipshots. Together … Read more

Momentous time for the crypto, NFT, and luxury wine & spirits communities

  Glenfiddich to be the First Partner to Release Rare Whisky via NFT with BlockBar, World’s First Direct-to-Consumer NFT Platform for Wine & Spirits Products. Everything is on the Ethereum blockchain and you can track ownership all the way back to the distillery itself. Glenfiddich, the world’s most awarded Single Malt Scotch Whisky brand, has … Read more