With her blog The Blonde Salad, the former law student has used her social media style posts to create a multi-million pound business. ‘People like my story as a self-made woman,’ she explains
Visual sharing site follows Facebook and Twitter in targeting the growing online video market
Balenciaga’s bag for autumn has just gone on sale at £975 – and thanks to social media it is fast becoming accessory of the season
Hotel customers have responded well to the enhanced offerings provided by some hotel brands to create value, but as those perks become standard, customers are quick to ask, ‘What have you done for me lately?’ say the authors of the 2016 J.D. Power Study. While hotel satisfaction in most segments has remained flat, the luxury … Read more
Virtual reality is radically redefining digital entertainment. Time travel, space travel, or hanging out with friends are all possible in VR, but also via books and arts.
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Influencer marketing in the business of taste. Great online leaders inspire greatness in others. When influencers speak, customers are all eyes and ears. Their actions and images inspire others to dream more, learn more, and do more. Targeting key individuals rather than the segment as a whole, the use of influencer marketing is on a … Read more