L’Oréal eyes digital media to connect closer to consumers Speaking on a conference call regarding L’Oreal Group’s fourth quarter results, managing director of Strategic Marketing Marc Menesguen announced that based on positive results in 2011, the company will look to invest further in digital media. Beauty is one of the most discussed topics on social … Read more
This London Fashion Week, starting 17th February 2012, the British Fashion Counci (BFC) continues to unite fashion and digital innovation, encouraging engagement with this global fashion showcase through social media, live streaming and pioneering new technologies. The digital schedule is the strongest yet: 44 shows will be live streamed – 22 from the The Courtyard … Read more
Mikimoto Re-Defines Pearl Industry Social Media Through Monumental Blogger Ambassador Program In 1916, Mikimoto pearls re-defined the pearl industry by patenting the technique for cultured pearls, which are the pre-dominant pearls used today for luxury jewelry and accessories. Nearly a century later, Mikimoto has once again re-defined their industry by culturing a new technique that … Read more
Asprey premieres e-commerce jewellery site, a platfom that includes silver items, while the majority of jewellery products are diamond-set. The site will focus, according to Asprey “on offering both a beautiful and functional online experience” with insight into events, the brand’s heritage and its craftsmanship techniques. “This is an exciting move for Asprey into the … Read more
E-Commerce Landscape Shifting Towards “New Luxury” Goods While many consumers remain focused on prestige pieces that will retain their worth, young consumers are racing to purchase “new luxury” accessories like high-priced handbags and shoes, according to a study just released by PM Digital, a New York-based digital marketing agency. This is among the findings in … Read more
L2, a think tank that conducts research on digital business innovation, has released its annual study on the most web-savvy designers. L2 Digital IQ Index reports provide brands with a benchmark to measure digital competence against peers. Developed by L2 founder and NYU Stern Professor Scott Galloway, the Digital IQ is a tool that scores … Read more