It’s not easy being green, either as a wine producer or a consumer

The desire to go green is no longer limited to wine consumers with green politics. A growing awareness of food and beverage safety plus growing awareness of environmental and climate change issues means that an increasing number of consumers are seeking out products made without the use of synthetic chemicals or genetically-modified components. And while … Read more

Almost Unthinkable Just a Few Years Ago: No Alcohol As A Lifestyle Segment at Prowein 2023

Non-alcoholic beers were only remotely reminiscent of the original, a beverage category of alcohol-free distillates did not exist yet, and no-alcohol choices on cocktail menus were often entitled “mocktails” – i.e. fake cocktails. But those days are gone for good. “Dry January” or “Sober October“ have now become an integral part of our beverage culture … Read more

A theme that’s trending: non-alcoholic | same but different at Prowein 2022

  “same but different”: the highlight for Craft Spirits Craft Beer & Cider at the heart of ProWein Tradefair 2022 (May 15-17, 2022, Messe Düsseldorf, Germany). The Trend Show “same but different” (sbd) is a real highlight at the heart of ProWein 2022 from 15 to 17 May (Messe Düsseldorf, Düsseldorf, Germany). To the tune … Read more

Craft drinks on everyone’s lips: handmade drinks are in vogue, says ProWein 2020

  ProWein 2020 sets the Trends in the International Spirits and Craft Beer Community. Presenting “hand-picked” spirits, beer and cider, Prowein International Trade Fair for Wines and Spirits will once again become the epicentre of the international craft community. Craft drinks on everyone’s lips: handmade drinks are in vogue. Unconventional distillers and brewers will present … Read more