Prada

Jake Gyllenhaal is an explorer for Prada Luna Rossa Ocean

by

 

 

 

The spirit of adventure and the spectacular vastness of the ocean are a magnetic call for new discoveries in Johan Renck’s film for Prada Luna Rossa Ocean. Set under the sails of the Luna Rossa yacht, a masterpiece of cutting-edge technology, Jake Gyllenhaal is at one with his vessel.

@Prada Luna Rossa OCEAN Campaign 2021

Prada announces the worldwide launch of Luna Rossa OCEAN, the new men’s fragrance celebrating humanity augmented by technology, featuring Jake Gyllenhaal in the advertising campaign film directed by Johan Renck.

The Prada campaign illustrates the conviction that with technology as an extension of ourselves, we can push beyond our limits, imagine beyond possibility and open new horizons.

Starring Academy Award nominated actor, and producer, Jake Gyllenhaal as an explorer at his most spirited, the campaign captures the dynamism and vibrance of Luna Rossa OCEAN. Directed by Johan Renck, leading cinematic visionary known for his genre redefining music videos for David Bowie and Beyonce as well as his award-winning work for HBO’s Chernobyl, the Prada Luna Rossa OCEAN film campaign luxuriously celebrates the spirit of adventure and the spectacular vastness of the ocean harnessed by innovation.

Set under the sails of the Luna Rossa boat, a masterpiece of cutting-edge technology, Gyllenhaal embodies the modern adventurer combining physical and intellectual strength, and pushing beyond his limits at full speed, towards an ethereal, glowing red moon.

“Prada Luna Rossa OCEAN embodies a sophisticated, yet avant-garde approach to the modern fragrance for men. We are incredibly excited for the launch of this new fragrance inspired by the power of man meeting the power of innovation..”- Yann Andrea, Prada Beauty International General Manager.

The fragrance features a bright cocktail of qualitative citrus combined with a racy duo of lavender and sage to create a clean and fresh halo. This singular leathery heart expresses a second skin effect by exploring a sensual suede and saffron accord and the elegant creaminess of orris notes.

Prada Luna Rossa Ocean’s perfume bottle features a red dot symbolising the Luna Rossa – red moon – which sits above the iconic red line.
Inspired by the power of the elements and the sleek, dynamic beauty of extreme sailing boats, the perfume bottle is an homage to strength and sophistication.

@Prada Luna Rossa OCEAN Campaign 2021

Jake Gyllenhaal is an Academy Award and Tony nominated actor as well as a producer of note with his company Nine Stories.

Alongside Hollywood’s greatest filmmakers, Gyllenhaal has starred in over sixty feature films including Ang Lee’s classic Brokeback Mountain, for which he received an Oscar nomination and won a BAFTA for Best Supporting Actor; Dan Gilroy’s Nightcrawler, for which he received Golden Globe, BAFTA, SAG and Independent Spirit Award nominations, Richard Kelly’s Donnie Darko; Sony Pictures highest grossing film of all time, Jon Watt’s Spider-Man: Far From Home, and many more.

His stage work on Broadway includes the Tony nominated Sea Wall / A Life (Tony nomination Best Actor, Drama League Award); the hit revival of Stephen Sondheim’s Sunday in the Park with George, and Constellations (Drama League award) and, on the West End; This is Our Youth (Evening Standard Award).

For the stage, Ninestories produced both Seawall / Alife and Jeremy O Harris’s SLAVE PLAY – both shows received 16 Tony nominations
combined for the 2020 Broadway season and both received nods for Best Play.
Most recently, Gyllenhaal re-teamed with director Antoine Fuqua to star in The Guilty for Netflix, which Nine Stories also produced. The film will be release Fall 2021. In early 2022 he will be seen starring in Michael Bay’s action-thriller, Ambulance for Universal.

@Prada Luna Rossa OCEAN Campaign 2021

Great brands flourish – even in turbulent times: Most Valuable Italian Brands 2021

by

    Gucci retains the top position as Italy’s most valuable brand for the third year. Despite a turbulent year, and the threat of a lasting economic recession, the Kantar BrandZ Most Valuable Italian Brands ranking has risen by 11%, to reach a total brand value of $114.6 billion. Gucci retains the top position as … Read more

Prada and Ermenegildo Zegna acquire cashmere and noble yarns company

by

    Prada Group and Ermenegildo Zegna have always pursued direct control of the entire supply chain to ensure uncompromising quality at every stage of the production process. Prada Group and Ermenegildo Zegna Group announce the acquisition of the majority shareholding in Filati Biagioli Modesto S.p.A., a company based in Montale (Pistoia), which for over … Read more

LVMH, Prada and Cartier develop the world’s first global luxury blockchain

by

 

@LVMH / @auraluxuryblockchain.com

Aura is open to all luxury brands, not just the founders, and offers flexibility to support companies of varying sizes and adapt to individual needs. The objective of a global luxury blockchain is to provide high-end consumers with a high level of transparency and traceability throughout the lifecycle of a luxury product.

LVMH partners with other major luxury companies on Aura, the first global luxury blockchain.

LVMH has joined forces with two other major luxury names –Prada and Cartier, part of Richemont – to develop Aura Blockchain Consortium, the world’s first global luxury blockchain. This unprecedented collaboration between competitors represents a single, innovative solution to shared challenges of communicating information on authenticity, responsible sourcing and sustainability in a secure, digital format.

The state-of-the-art technology of Aura Blockchain matches a product ID to a client ID, providing the infrastructure – through a chain of secure, non-reproducible, digital blocks – to enable consumers to access the history of a product and proof of its authenticity at every step of the value chain, from raw materials to point of sale, and even more. Consumers can thus follow the entire lifecycle of a product with trusted data throughout, and with no need for third-party verification. Aura represents a new way for luxury brands to communicate directly to consumers, telling a unique story around the quality of their materials, craftsmanship and creativity, and strengthening the relationship between client and brand.

Given that issues such as traceability, sustainability and authenticity are common to all luxury brands, it made sense for these competitors to work together to drive change and develop a shared solution. LVMH thus joined forces with Prada and Richemont to design Aura Blockchain Consortium, a multi-nodal, private blockchain secured by ConsenSys technology and Microsoft.

@auraluxuryblockchain.com

Among LVMH Maisons, Hublot, Bvlgari and Louis Vuitton are already active on the platform.

Hublot, for example, has launched a digital e-warranty, which is stored in the Aura infrastructure and allows customers to verify the authenticity of their watch via a simple photo taken with a mobile phone. Brands using Aura develop their own experience according to their specificities and customer expectations. They also maintain their own data and adhere to the strictest standards of client privacy, with information stored on the blockchain in a way that cannot be changed, tampered with, or hacked.

“The Aura Blockchain Consortium is a great opportunity for our sector to strengthen our connection with customers by offering them simple solutions to get to know our products better. By joining forces with other luxury brands on this project, we are leading the way on transparency and traceability. I hope other prestigious players will join our alliance.” – LVMH Managing Director Toni Belloni.

@auraluxuryblockchain.com

Luna Rossa Prada Pirelli sailed to victory in the 2021 Prada Cup Final

by

    Luna Rossa Prada Pirelli team won the PRADA Cup over INEOS Team UK with 7-1. The 2021 Prada Challenger’s Trophy is a sailing competition held to determine the challenger in the 2021 America’s Cup. The races are being held from January 15 to February 21, 2021 in Auckland, New Zealand and were preceded … Read more

Proportions and textures that excite the eye: Raf Simons for Prada and the costumes for United States Vs. Billie Holiday

by

  Raf Simons’ first collection for Prada simulates a yearning for contact, with proportions and textures that shock and excite the eye. Executed in leather and bouclé, lined in geometric jacquards, garments are sensual – crafting a topography of feeling, enjoyed by the wearer alone. Color and pattern excites the eye; surfaces entice touch. The … Read more