Millennials study

Luxury shoppers attracted by exclusivity and experiences, artists, and sustainable champions

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  The holiday season is a key moment for luxury customers to buy themselves something special. Demand among luxury customers for exclusive items and one-of-a-kind experiences is just as strong when choosing gifts for others as it is when shopping for themselves, according to a new study by YNAP group. The survey shows the growing importance … Read more

Millennials are much more interested in art than previous generations, and social media may be driving their attraction to it. Study.

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  Millennials are the most likely to own at least 1 piece of art but least likely to spend over 500 U.S. dollars on an artwork. Millennials are almost twice as likely as Baby Boomers to say they both know something about art (63% to 34%), and almost universally agree that they appreciate art, according … Read more