Another way to share fashion stories: Instagram video

Video sharing incorporated in Instagram.   The online photo-sharing and social networking service Instagram has added a new video feature that will bring another way to share users’ stories. This move has been seen as some as Facebook‘s way of competing with Twitter’s Vine video-sharing application. When visitors will take a photo on Instagram, they … Read more

Spanish roots: Penelope Cruz – the ambassador of iconic Loewe house

Penelope Cruz, the face of Spanish leather goods label Loewe Spanish actress Penelope Cruz, the flagship of the Spanish culture to Hollywood, has signed a deal to represent Spanish leather goods label Loewe, led by creative director Stuart Vevers. Shot by fashion photographers Mert & Marcus, the first visuals of Loewe’s spring-summer 2013 collection feature … Read more

Back to summer: Gucci Resort 2013 Campaign

Thinking of future sun and summer, Gucci unveiled a set o images from its 2013 Gucci Resort collection. Top models Karmen Pedaru and Joan Smalls are photographed for Gucci’s resort 2013 campaign photographed by Mert & Marcus (Mert Alas and Marcus Piggott). Mert (from Turkey) and Marcus (Welsh from the UK) are one of the … Read more

Blake Lively – the face of Gucci Première

  Gucci announced that actress Blake Lively will be the face of Gucci Premiere, the House’s next female fragrance, for which Nicolas Winding Refn has directed a short film. Blake Lively joins Evan Rachel Wood, Chris Evans and James Franco in representing Gucci’s fragrances. The print campaign for the new fragrance was shot by Mert … Read more

2012 Spring Summer campaigns: Gucci, Emporio Armani, Bottega Venetta, Fendi, Alberta Ferretti, Dolce & Gabbana, Valentino, Moschino, Prada, DSquared2, Salvatore Ferragamo

Spring is in the air Designers and fashion houses seem to be in love with the same models. We are talking about Gisele Bundchen (starring in Salvatore Ferragamo, Versace, Givenchy campaigns), Saskia de Brauw (Chanel, Alberta Feretti and Max Mara), Natasha Poly (Prada and DSquared2), Karmen Pedaru (Bottega Veneta and Gucci), and Mariacarla Boscono (Givenchy, … Read more

Veteran Naomi Campbell – the image of Givenchy Fall Winter collection

For 2011/2012 Fall Winter campaign Givenchy managed to recruit some big names from the world of modeling. The list of ambassadors of the new autumn-winter collection include veteran Naomi Campbell. Naomi Campbell and young Rob Evans was photographed by Mert & Marcus wearing pieces from future collections focused on purple-gold shades. The advertising campaign also … Read more