Swedish luxury perfume brand Byredo acquired by Puig high-end group

PUIG ACQUIRES A MAJORITY STAKE IN BYREDO. Puig, the fashion and beauty family-owned company, has acquired a majority stake in Byredo, the Swedish luxury brand founded in Stockholm in 2006. Founder Ben Gorham and Manzanita Capital will both remain as shareholders. Ben Gorham will continue his creative leadership (Chief Creative Officer) and Manzanita will remain … Read more

Christian Louboutin x Puig to bring the beauty business to the next level

Puig and Christian Louboutin announced a long-term license agreement under the Christian Louboutin beauty brand. Five years after having developed a successful one-of-a-kind universe for beauty by Christian Louboutin, both global players launch a multi-year partnership involving creation, development and distribution in the luxury beauty territory. “I am happy to continue this adventure with the … Read more