Why Demi Moore, Chappell Roan, and Emily DiDonato Just Took Over Your Feed

If your social media feels like a high-fashion fever dream this week, you aren’t imagining it. In a rare “alignment of the stars,” three of the world’s most influential beauty labels—Kérastase, M·A·C, and Vichy—all dropped their new Global Brand Ambassadors within days of each other. While it might look like a coincidence, in the 20-plus … Read more

Nicola Formichetti at the Helm of M·A·C — What This Really Means for Beauty

Hold onto your highlighters and brace for impact: M·A·C Cosmetics just pulled a wild card from fashion’s most glitter-dusted deck. Nicola Formichetti—style alchemist, Lady Gaga’s former partner-in-creative-crime, and the man who once made meat dresses mainstream—is now the Global Creative Director of M·A·C. And honestly? It might be the shake-up the beauty world didn’t know … Read more

The global personal luxury goods market is highly fragmented. Report

Top Vendors in the Global Personal Luxury Goods Market from 2017 to 2021: Report. The global personal luxury goods market is highly fragmented, with the presence of both global vendors and local players, says the recent global personal luxury goods market report by Technavio. This market research report also lists 14 other prominent vendors that … Read more

Estee Lauder, Lancome, Clinique, L’Oreal and M.A.C.: the highest digital IQ index in the beauty category

2012 Digital IQ Index: Beauty and Skincare study L2 think tank released the fourth annual Digital IQ Index: Beauty. This year’s study benchmarks the digital competence of 56 prestige Beauty brands across four dimensions: site, digital marketing, social media, and mobile. Based upon more than 900 data points, brands are classified into five categories: Genius, … Read more