Luxury Consumption Index

Conscious Consumption, rather than Conspicuous Brands. Consumers distrust the term luxury, says report

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This is the ‘luxury drought” The conventional wisdom is that as people feel wealthier, they tend to spend more money on consumer goods and services. But today a reverse wealth effect is taking hold, according to a report from Unity Marketing entitled Marketing in New Luxury Style in 2015: What Affluents Buy, How They Spend, … Read more

Luxury Consumers Lack Commitment: survey

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Downward shift in luxury consumer attitudes at the start of 2012 signals shift toward ‘inconspicuous’ consumption that minimizes ostentation Media reports of a ‘renaissance’ in the luxury market appears to be limited to an extreme top tier of consumers, a small number compared with the bulk of the luxury marketplace potential, says the latest Unity … Read more