Luxury Brands

Wealthy Consumers in Top Markets: survey

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Wealthy Consumers From Seven Nations Define What Constitutes Luxury and How They Shop and Rank Brands; Superior Quality, Craftsmanship and Customer Service Remain Essential but Many Firms Fall Short New York City-based Luxury Institute released “Luxury Branding and Marketing: A Global Comparison of Wealthy Consumers in Top Markets,” a survey of wealthy consumers in the … Read more

Speaking about luxury with Creezy Courtoy – historian, consultant and expert in luxury

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Journalist, historian, perfume expert, anthropologist, expert at European Commission, Perfume Foundation Chairman, Creezy Courtoy is specialised in luxury products communication and is the owner of CREEZY!The Agency. Creezy Courtoy founded The Perfume Foundation in 1995, those first objective was to promote the industry in organizing events for the industry. In 1998, after realising the increasing … Read more

1.618 – Sustainable Luxury

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1.618 Sustainable Luxury – 3rd edition Art, creativity, innovation and Sustainable Development at the service of a different Luxury! from March 29th to 1st April 2012 3rd edition Cite de la Mode et du Design Paris Details: www.1618-paris.com 1.618 is a mathematical ratio that defines the divine proportion, a universal key to harmony that originates … Read more

When consumers buy luxury footwear, they buy more than shoes: study

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Christian Louboutin most sought-after luxury footwear brand: study According to findings from a study released by Digital Luxury Group,  the United States is the most important market for the shoes industry right now. Individuals from the country make up more than 40 percent of the searches. Following is Britain with 17 percent, France at 9.6 … Read more

Top 3 Luxury Brands.Wealthy European Consumers Rank Luxury Hotel, Handbag and Fashion Brands; Loro Piana Loved by Women and Men, Hermes Earns Highest Handbag Score

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Press Release A new series of Luxury Brand Status Index (LBSI) surveys from the independent and objective New York City-based Luxury Institute reveals firsthand impressions and rankings of dozens of luxury brands by high net-worth consumers from the United Kingdom, France, Germany and Italy. Wealthy European shoppers evaluated each brand on quality, exclusivity, social status … Read more

Augmented reality, dynamic video and facial recognition: digital innovation to preserve exclusivity of the luxury brands

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Luxury consumers nowadays are more interested in whether a luxury product is “worth it,” and that all depends on the experience. While protecting brand exclusivity is a viable concern, digital and new media tools offer inestimable opportunities to market luxury brand experiences and preserve exclusivity. Here are three cutting-edge digital technologies from mashable that can … Read more