How To Make Sustainability Desirable: Walpole’s Tips for Communicating Luxury Brands Sustainability Strategies

      British Luxury Sustainability Report: Walpole’s Tips for Communicating Luxury Brands Sustainability Strategies. Sustainability is increasingly a part of conversations with investors, business customers and consumers. A significant opportunity exists for luxury businesses of all sizes to build brand loyalty by engaging consumers with their sustainability stories. In particular, with consumer trust in … Read more

Tech enabled non-tech luxury brands to achieve significant growth in most valuable brands rankings

  This year’s most valuable global brands list shows that brand building remains critical to securing growth. The world’s most valuable brands have experienced record growth according to the Kantar BrandZ Most Valuable Global Brands 2021 ranking, with the total worth reaching $7.1 trillion – equivalent to the combined GDP of France and Germany. The … Read more

Effect of Covid-19 on Luxury Brands

  Just like pretty much everything, sales of luxury goods were also affected by Covid-19. However, due to the recent news (Lifting of restrictions, vaccines, etc), an almost 29 percent increase has been noticed in the sales of luxury goods. Especially in luxury handbags. As reported by Bain & Company, who happened to be a … Read more

Google Cloud to provide LVMH’s luxury brands new AI technologies

LVMH and Google Cloud Create Strategic Partnership for AI and Cloud-Based Innovation. LVMH, the biggest luxury group in the world,  and Google Cloud announced a strategic partnership to develop new cloud-based artificial intelligence (AI) solutions. Both companies will join forces to empower LVMH’s Maisons—the company’s individual luxury brands—to create new, personalized customer experiences that foster … Read more

Mercedes-AMG x IWC unveil performance inspired chronograph

  This luxury timepiece is the latest product to celebrate the partnership that has linked the Swiss luxury watchmaker and the German car manufacturer since 2004. IWC Schaffhausen and Mercedes-AMG have launched the Pilot’s Watch Chronograph Edition AMG. The partnership between Mercedes-AMG and IWC has all the components that are needed for a successful and … Read more

Table tennis therapy: Wayne Gretzky Stealth Ping Pong Table in honor of the Hall of Famer

11 Ravens tables can be found in the most luxurious homes and hotels around the world. Each table is a statement piece, custom designed and meticulously engineered. 11 Ravens, the US-based design and manufacturing company for custom luxury billiards, table tennis, poker, mahjong, and more, has released its limited edition Wayne Gretzky Stealth Ping Pong … Read more