HUGO BOSS Group

Thor star is the new global ambassador for BOSS. Another step in the casualization process of the BOSS brand

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    Australian actor Chris Hemsworth (born 11 August 1983), best known for his role as Thor, is the first Hollywood star to be appointed new global brand ambassador for BOSS fashion brand. In this role, he will be the international BOSS face of the worldwide fashion campaigns planned for 2021 and 2022. Hemsworth has … Read more

Jason Wu taking charge of Hugo Boss’ womenswear

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Jason Wu appointed artistic director for womenswear at Hugo Boss Taiwanese-Canadian designer Jason Wu will take over design duties at German luxury fashion and style house Hugo Boss. The artistic director for womenswear position was created specially for Jason Wu, who will take care of all the women’s ready-to-wear, shoes and accessories collections, demonstrating Wu’s … Read more