How labeling products as user designed backfires in the Context of luxury fashion brands. Haute couture devotees buck the trend for user-designed fashion, according to a new study published by the American Marketing Association. Crowdsourcing fashion only works for mainstream brands – try selling an haute couture devotee a user-designed Gucci purse and she … Read more
Rio+20 – changing the world through fashion? As a follow-up to the world’s largest summit on sustainable fashion, Copenhagen Fashion Summit, which was held in Copenhagen last month, the Danish Fashion Institute will be running an official event during the upcoming United Nations Conference on Sustainable Development, Rio+20, in cooperation with the Danish Ministry of … Read more
Luxury brands take lead position on Google+, according to Simply Measured social media analytics study. Ferrari, GUCCI and H&M rank as the top brands on Google+, with the strongest levels of consumer engagement across all Interbrand Top 100 brands. The company’s quarterly study of the top global companies on Google+ shows exponential growth in participation … Read more
Hennes & Mauritz are plotting a new luxury line Swedish giant Hennes and Mauritz, the owner of H&M, COS, Monki and Cheap is branching into a luxury line. The Swedish retailer confirmed that a new luxury store chain will be launched in 2013 to broaden its offering. “We are making these long-term investments in order … Read more
Luxury H&M We have seen H&M’s Exclusive Glamour Conscious Collection and Michelle Williams wearing one of the monochrome gowns to the 2012 BAFTAs in February. The red carpet range will land in stores on April 12. Although nothing has been confirmed yet, rumours emerged that H&M is launching its first luxury brand. The succes of … Read more
Versace for H&M Cruise 2012 collection In love with fruity patterns? Take a look at the new Versace for H&M Cruise 2012 collection. Include berries and butterflies on your spring-summer menu and on dresses, tops, negligees and bikinis.This is how Versace luxury desgn have been reinterpreted for a younger and budget-conscious audience.