fragrance industry

Fragrance Trends for 2025: A Fusion of Innovation, Nostalgia, and Nature

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As we approach 2025, the fragrance industry is undergoing a remarkable transformation, blending traditional olfactory experiences with avant-garde innovations. The trends emerging for this year promise to push boundaries while addressing evolving consumer demands for sustainability, personalization, and emotional resonance. 1. The Rise of “Neo Gourmands”: A Feast for the Senses Inspired by savory foods … Read more

Estée Lauder Opens a Perfume Atelier in Paris. What is Means For The Industry

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The Estée Lauder Companies to Establish Atelier in France to Further Accelerate Ambitions in Luxury and Prestige Fragrances. ELC announced the establishment of an Atelier in Paris, France, to further accelerate the company’s strategic ambitions in luxury and prestige fragrances. Estée Lauder’s Move to Establish Atelier in Paris: A Game-Changer in Luxury Fragrances. In a … Read more

A new Geneva campus significantly raises the bar of excellence within fragrance & taste industry

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The new campus is home to 1,450 people, including some of the world’s leading scientists, perfumery and taste creators, technicians, and operators. Firmenich, the world’s largest privately-owned fragrance and taste company, officially inaugurated its new campus in Geneva, Switzerland. This new campus, at the cutting edge of the industry from both a technology and capacity … Read more

The forgotten perfumery plants are an intriguing source of innovation

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A unique R&D project seeks to rediscover and explore forgotten perfumery plants, and to evaluate the possibility of reintroducing them as present-day ingredients. The World Perfumery Congress (WPC)—the premier global event for fragrance artistry, ingredients, technology and brands—is returning in-person to Miami Beach, Florida June 29-July 1, 2022. L’OCCITANE presents ‘Forgotten Perfumery Plants: Fragrance Revelation … Read more

2021 Fragrance Foundation Awards toasting creativity in all aspects of the fragrance industry

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  2021 Fragrance Foundation Awards celebrated this year’s winners and nominees in 22 categories. This year’s US Fragrance Foundation Awards took place online, in lieu of the traditional in-person event. The awards are based on votes by The Fragrance Foundation members and industry experts. The 2021 Fragrance Foundation Awards event kicked off with a very … Read more

UK perfume shops hope new Chanel fragrance can mask foul sales

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Hype has been building around Chanel’s Gabrielle, the label’s first new perfume for 15 years, which launches this weekend