The Fragrance Day 2022 to Galvanize Beauty Industry

  As Spring 2022 dawns with continued uncertainty and ever-evolving changes to the global landscape, there is renewed optimism, creativity and innovation in the multi-billion-dollar fragrance industry. The Fragrance Day event, launched in 2018, is presented annually by The Fragrance Foundation on March 21. Introducing consumers everywhere to the transformative power of fragrance, The Fragrance … Read more

Guerlain launches Olfaplay, a 100% audio fragrance community

  After introducing a fragrance finder voice assistant with Google, Guerlain continues to fuse luxury and cutting-edge technology with the launch of Olfaplay, a 100% audio fragrance community. With an app and website, web, Olfaplay lets perfume lovers listen to, share and record audio stories about memories of scents. “Perfume is the most intense form … Read more