Gucci bids farewell to fashion week as brand goes seasonless
Italian label cuts shows from five to two each year and declares fashion calendar obsolete
Fashion
Painted in Prada: Freja Beha Erichsen premieres Prada’s paint for Pre-Fall 2020
Colorful clothes become pure color, color challenges the classic form of the photographs. Freja Beha Erichsen Fronts ‘Painted in Prada’ Pre-Fall 2020 campaign. The Pre-Fall 2020 Prada campaign is engineered to react to a changing world, reflecting a fusion of the human hand and eye with technology – each equally important, a … Read more
Welcome to the world’s hottest fashion brands list as fashion faces up to a new normal
Q1 2020 Hottest Fashion Brands, according to Lyst. Off-White is the hottest brand in the world for the third successive quarter, reflecting the influence of younger shoppers who champion the label’s anti-establishment take on luxury. Balenciaga rises one place to reclaim its position as 2nd hottest brand in the world, last held … Read more
No sweat: how tracksuit bottoms became the height of lockdown fashion
Sales of sweatpants soar as fashionistas embrace the joys of an elasticated waistline in their working-from-home outfits
ReBurberry Edit: Burberry unveils pistachio-coloured sustainability labels
Two thirds of Burberry products currently bear more than one positive attribute, with a goal for all products by 2022. The high-end brand is inviting customers to learn more about the sustainable credentials of the products through this new labelling programme. As part of its product sustainability programmes, British luxury brand Burberry … Read more
Nike is once again the most valuable apparel brand. Rolex retains crown as world’s strongest
Despite the havoc that COVID-19 is undoubtedly going to wreak on the sector in the coming year, agile brands are likely to fare much better than their inflexible counterparts. With new consumer behaviour habits likely to be borne out of the pandemic, brands will look towards greater innovation in their e-commerce businesses … Read more