Italy to sit down to ‘Parmigiano-Reggiano Night’ – la prima cena web 2.0 della storia Italian cheesemaker consortium designated October 27 as the ‘Parmigiano-Reggiano Night’ in Italy. The social media campaign is the first collective “web 2.0 dinner” in history, say the organizers, who asked all the cheese fans to prepare their favorite meal using … Read more
Lexus Ignition to support eight innovative products Inspired by the new 2013 Lexus ES, the luxury vehicle division of Japanese automaker Toyota Motor Corporation wants to continue to push the boundaries of style, technology and innovation, by supporting other creative projects that exemplify this philosophy. Lexus has curated eight start-up products that are currently seeking … Read more
Chanel is boosting its digital presence with a brand history microsite, a photo booth Facebook application and a game to engage a wide breadth of consumers. The first part of Chanel’s digital marketing is its Culture Chanel Web site found at http://www.culture-chanel.com, which is run in conjunction with its physical museum in Beijing. Culture Chanel … Read more