Extremely Important People

YOOX’s Luxury Division hires 100 new personal shoppers for EIPs, the most loyal and valued customers

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      The role of personal shopper has evolved hugely in recent years. They will anticipate luxury customers’ ever-changing luxury needs and solve their wardrobe dilemmas before they even arise. According to Alison Loehnis, President, Luxury Division, YOOX NET-A-PORTER GROUP, the personal shopper becomes part of the EIP’s (Extremely Important People) daily lives. YOOX NET-A-PORTER … Read more

EIP Privé is bringing the experience of the private jewelry salon to the digital realm

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    NET-A-PORTER’s EIPs are “Extremely Important People”. For these customers, NET-A-PORTER launches EIP Privé, an invitation-only destination for high jewelry. EIP PRIVÉ will further be expanded into watches and men’s, establishing NET- A-PORTER and MR PORTER as the go-to authorities in the high jewelry and watch space. Boehmer et Bassenge, Piaget, Boghossian, Bayco, Nadia … Read more