Celebrating a Journey Shared

JOHNNIE WALKER BLUE LABEL Limited Edition Collection Designed by Alfred Dunhill Launches with the Premiere of “Celebrating a Journey Shared”   “Celebrating a Journey Shared” film portrays the journey of two exceptional men – John Walker and Alfred Dunhill – from the bustling city of London to the highlands of Scotland. The two iconic British … Read more

The ultimate molten chocolate drinking experience

‘Molten chocolate’ in a glass created by Baileys.  Diageo’s Baileys brings together two favourite indulgences, Baileys and chocolate in the new Baileys Chocolat Luxe – the liquid version of a molten chocolate cake. Created by Anthony Wilson, principal scientist and son of one of Baileys Original Irish Cream’s creators Steve Wilson, this latest innovation in … Read more

Spain’s David Rios crowned bartender of the year

Spain’s David Rios Crowned Bartender of the Year at Diageo Reserve World Class Global Final 2013. Over the past year, contenders from the most esteemed bars around the world have competed in local and regional heats, each aspiring to attain a coveted place at the DIAGEO RESERVE WORLD CLASS Global Final aboard the boutique Azamara … Read more

Bartender of the Year to be crowned at World Class Global Final 2013

5th annual WORLD CLASS Global Final, the largest and most credible mixology competition. Launched in 2009, WORLD CLASS is an international platform to showcase talent from the best bartenders all over the world while creating an outlet for luxury fine drinking experiences to unfold. Recognising the craft of the bartender, through its five-year history, WORLD … Read more

British luxury and craftsmanship: Johnie Walker Blue Label x Alfred Dunhill

Johnie Walker Blue Label launches luxury Alfred Dunhill trunk The pioneering spirit of John Walker and Alfred Dunhill during their journeys from Britain to the four corners of the world inspired JOHNNIE WALKER BLUE LABEL Limited Edition Collection designed by Alfred Dunhill. Bolstering the bullish sentiment of growth of luxury offerings are indicators showing that … Read more

Delta Introduces Luxury Bar

Delta Air Lines has introduced a new luxury bar for Delta Sky Clubs customers, which offers high-premium spirits, wine and custom-designed cocktails. Delta partnered with Diageo, the world’s leading premium drinks provider, to provide a complete portfolio of Reserve spirits, as well as a selection of cocktails specifically designed for Delta Sky Clubs. In addition … Read more