Tag: Diageo
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First spirits brand to include macro-nutritional information on the product
Crown Royal aims to make alcohol facts readily available and easily understandable for consumers. Diageo’s Crown Royal blended Canadian whisky, the top-selling Canadian whisky in the United States, is the first alcohol beverage brand to include a serving facts panel on its packaging. The panel details serving size, number of servings per container, alcohol by…
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‘I have the best job in the world’. Meet the alcohol alchemist
Sian Anderson designs new drinks ranges for Diageo. She explains the link between science and creativity and why her team is like a big family
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Mortlach Special Strength – a variant especially for travellers
For any connoisseurs with a passion for the very finest of Scotch whiskies, Mortlach will take pride of place front and centre of any drinks collection. The makers of luxury single malt Scotch whisky Mortlach, “The Beast of Dufftown,” have launched a liquid especially for travellers: Mortlach Special Strength. Thanks to this travel exclusive variant,…
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“True luxury is about pushing boundaries to boldly define a way of life,” Sean Combs about the tequila ambition
Sean Combs launches six ultra-premium and luxury Deleon tequilas. Sean Combs’ Deleon Tequila introduced new Platinum and Reposado variants. This launch marks the first release from the Diageo and Combs Wine & Spirits joint venture since the Deleon Tequila acquisition was announced in January 2014. Leading the Deleon Tequila line-up is the new Platinum. Un-aged and…
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Diageo takes £264m hit after China’s luxury goods crackdown
Drinks maker hit by its stake in Shui Jing Fang as sales tumble 78% after government action over baijiu and other brands
