First spirits brand to include macro-nutritional information on the product

Crown Royal aims to make alcohol facts readily available and easily understandable for consumers. Diageo’s Crown Royal blended Canadian whisky, the top-selling Canadian whisky in the United States, is the first alcohol beverage brand to include a serving facts panel on its packaging. The panel details serving size, number of servings per container, alcohol by … Read more

‘I have the best job in the world’. Meet the alcohol alchemist

Sian Anderson designs new drinks ranges for Diageo. She explains the link between science and creativity and why her team is like a big family

Mortlach Special Strength – a variant especially for travellers

For any connoisseurs with a passion for the very finest of Scotch whiskies, Mortlach will take pride of place front and centre of any drinks collection. The makers of luxury single malt Scotch whisky Mortlach, “The Beast of Dufftown,” have launched a liquid especially for travellers: Mortlach Special Strength. Thanks to this travel exclusive variant, … Read more

“True luxury is about pushing boundaries to boldly define a way of life,” Sean Combs about the tequila ambition

Sean Combs launches six ultra-premium and luxury Deleon tequilas. Sean Combs’ Deleon Tequila introduced new Platinum and Reposado variants. This launch marks the first release from the Diageo and Combs Wine & Spirits joint venture since the Deleon Tequila acquisition was announced in January 2014. Leading the Deleon Tequila line-up is the new Platinum. Un-aged and … Read more

Super rich shift their thrills from luxury goods to costly experiences

Gourmet dining, private flights, bespoke safaris, slimming clinics and art auctions emerging as top status symbols