Kaitlyn Stewart crowned World Class Bartender of the Year 2017

Kaitlyn Stewart has been crowned the world’s best bartender at the climax of the global cocktail competition WORLD CLASS Bartender of the Year 2017 in Mexico City. The judges have seen everything, from six foot high flames to ingredients brought together in ways they never seen before. The WORLD CLASS Bartender of the Year competition … Read more

George Clooney sells his tequila company for up to $1bn

Casamigos, which star founded with Rande Gerber and Mike Meldman, bought by Smirnoff and Johnnie Walker owner Diageo

Hennessy offers a backstage look infused with irresistible humor

New books we love: A Toast to the World’s Preeminent Spirit, an entertaining book on the Hennessy saga. Hennessy history clearly deserves an exceptional telling unlike conventional coffee table books. Lavishly illustrated, “A Toast to the World’s Preeminent Spirit” is the first book on the world’s most famous cognac producer. Considered a benchmark of excellence, … Read more

Snoop Dogg is modernizing Gin & Juice cocktails via creative influencers

Snoop Dogg and The Tanqueray TEN. Who are Snoop Dogg’s influencers. Known for its iconic green bottle and red emblem, Diageo-owned Tanqueray Gin house gave carte blanche to Snoop Dogg to choose ten creative influencers who will modernize gin lifestyle. Tanqueray Gin announces the launch of “The Tanqueray TEN” a collection of talented influencers curated … Read more

Luxury Scotch Whisky embassy. Were to visit it

The airports are the best places offering access to some of the world’s finest Scotch Whiskies. Diageo is immersing visitors in something totally different from the norm in travel retail, giving them an exclusive insight into the Johnnie Walker with a “Johnnie Walker House.” If you are travelling through Lounge 2 of Amsterdam Airport Schiphol you … Read more