Interbrand, a leading brand consultancy, released its Best Global Brands report for 2011. The report is based on a unique methodology that analyzes three key aspects that contribute to a brand’s value: the financial performance of the branded products or services; the role of brand in the purchase decision process; the strength of the brand … Read more
Burberry has switched the focus of its marketing away from glossy print advertising in favour of digital investment. The luxury fashion brand is promoting the launch of its fragrance Burberry Body through Facebook, instead of glossy fashion magazines for the first time, according to the Financial Times. The brand now spends 60% of its marketing … Read more
Gucci, Salvatore Ferragamo, Hublot, Vera Wang are just some of the luxury brands of the recent tour of luxury stores launched worldwide and spread with amazing rapidity. Luxury brands have enjoyed optimistic sale reports in the first part of this year, hoping to sustainable return. Pop-up stores opening during summer have become a tradition for … Read more