Tag: Burberry
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Belonging is the new currency of luxury brands
Unlike traditional luxury, which is based on what a brand can offer you to the exclusion of others, tribal luxury is rooted in shared experiences
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The stellar fashion designers honored at the 2015 British Fashion Awards
Over 800 key influencers of the fashion industry voted the winners of the 2015 British Fashion Awards, an opportunity to celebrate and promote the extraordinary creative talents in the fashion world. 17 designers and fashion influencers were awarded including Gucci’s Alessandro Michele, supermodel Jourdan Dunn, Karl Lagerfeld, and Stella McCartney. The outstanding talents of the…
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Luxury brands are failing in their storytelling
Luxury has a rich heritage to draw on – why aren’t brands telling stories better? There are lessons to be learned from new players
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From Serbia to Morocco: my hunt to find Burberry fakes
Photographer Toby Leigh explains why he spent a decade hunting down fake Burberry checks, from Serbia to Morocco to north London
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A cast of British icons from film, TV, music and fashion for Burberry Festive Film
Burberry festive film is celebrating 15 years of Billy Elliot with a film, a book of gifts, and A Scarf Bar. Burberry has unveiled the stars of its 2015 Festive campaign celebrating 15 years of Billy Elliot. The line-up of stars features Sir Elton John, James Corden, Julie Walters, Romeo Beckham, Naomi Campbell, Rosie Huntington-Whiteley, Michelle…
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London fashion week: Burberry and Christopher Kane look to the stars
Christopher Bailey’s show took Burberry street while celebrities looked on, and Kane made light of a dark period in his life