Luxury brands are becoming more relatable and responsible, says BrandZ Top 75 Most Valuable Global Retail Brands ranking and report. Innovative use of technology such as artificial intelligence and data analytics has helped e-commerce deliver numerous human benefits, fuelling a 33% growth in brand value for the most powerful players in retail, … Read more
‘Brand Italy’ continues to make its mark on the world. Italy is recognised as a world leader in exquisite food, fast cars and elegant fashion. According to research by WPP’s BAV Group, the Italian brands perform exceptionally well in other sectors such as Energy, Oil & Gas and Cruises. ‘Brand Italy’ performs exceptionally well, … Read more
Gucci leads the first BrandZTM Top 30 Most Valuable Italian 2018 Brands. There are seven leading luxury brands in the Italian Top 30. Together, Gucci, Prada, Armani, Bottega Veneta, Bulgari, Fendi and Ferragamo contribute $28.9 billion to the total brand value of the ranking. Within the automotive industry, Ferrari revs ahead with its brand … Read more
The BrandZ Top 10 Most Valuable French Brands 2018. Luxury Dominates the 2018 Ranking. Heritage is one of the most powerful engines in promoting some of the biggest high-end French brands. Luxury brands such as Louis Vuitton, Hermès and CHANEL dominate the first BrandZTM Top 50 Most Valuable French Brands ranking released by WPP and … Read more