Luxury fashion meets contemporary art in a high-stakes game of prestige as Art Basel launches its first-ever annual awards, backed by none other than BOSS. In a world where exclusivity and influence often dictate success, the question remains: Is this initiative a genuine push to empower visionaries, or just another glitzy affair designed to solidify … Read more
Australian actor Chris Hemsworth (born 11 August 1983), best known for his role as Thor, is the first Hollywood star to be appointed new global brand ambassador for BOSS fashion brand. In this role, he will be the international BOSS face of the worldwide fashion campaigns planned for 2021 and 2022. Hemsworth has … Read more
BOSS Menswear introduces the vegan suit, approved by PETA Deutschland. The design, available in three colors, is made in Germany from pure, certified organic European-grown linen. After talks with PETA Germany, fashion house HUGO BOSS has launched its first completely animal-free men’s suit, certified with the “PETA-Approved Vegan” logo, as part of its … Read more
Hugo Boss is introducing an exclusive capsule for men and women, that incorporates a selection of images from “Heroes”, the second album of David Bowie’s Berlin trilogy, as prints. Hugo Loves Bowie capsule announced by Hugo Boss, the German luxury fashion house headquartered in Metzingen, is an opportunity for the high-end brand to celebrate … Read more
From designer labels to key children’s clothing brands, to brand new products, here are the names launching special projects, presenting premieres, making their debut or returning to 2019 Pitti Bimbo Fashion Fair (20-22 June 2019, Florence, Italy): The Emporio Armani junior collection at Pitti Bimbo The Gruppo Armani will be present for the … Read more
A spectacular new stunt by British yachtsman Alex Thomson. Passion and courage have no boundaries. With his latest stunt, the British yachtsman Alex Thomson has once again underlined his reputation as a daredevil. During his breathtaking Skywalk he catapulted himself and his kiteboard to a dizzying height of over 85 metres, powered only by the wind … Read more