Why luxury buyers stay with a brand—and why they leave for another luxury brand: study Primary drivers of loyalty differed by brand Loyalty Differences by Gender and Age The 2012 New Luxury Vehicle Loyalty Study examines why luxury buyers stay with a brand—and why they leave for another luxury brand. According to the 2012 New … Read more
BMW’s new eco-friendly brand ‘i’ will launch an MPV in 2015 BMW‘s new eco-friendly brand ‘i’ will launch an MPV in 2015, according to reports. BMW is planning to augment the range,launching i5 – a new model aimed at larger families. BMW’s second model, the i8, is a high-performance sportscar slated for release in 2014. … Read more
BMW Celebrates 40 Years Of M Division With Special Edition M3 BMW has announced a special run of M3 Competition Edition coupes for the North American market that celebrates the 40 years since the founding of BMW M in 1972. A total of 40 examples will be offered, all finished in Frozen Silver and featuring … Read more
Lexus Ranked Best Luxury Auto Brand While Porsche Plunges: Cars Toyota Motor Corp.’s Lexus brand took back the top spot among luxury brands in 2011 Consumer Reports’ reliability ranking, beating BMW, Mercedes-Benz and Porsche, which fell the most of any vehicle line. Winning the luxury crown as well as the top spot among all brands … Read more
Luxury Carmakers Plan New Features for Obese Drivers Luxury cars couldn’t have been far behind the obesity problem. Luxury carmakers have been forced to upsize their vehicles as a result of drivers and passengers becoming more overweight, it has emerged. Porsche, Mercedes and BMW are just a few of the carmakers who have begun implementing … Read more
Luxury-Car Sales Defy Crisis Luxury-car sales continued to surge in September despite Europe’s deepening debt crisis and slowing economic growth in several major markets, making it likely that BMW AG, Daimler AG and Volkswagen AG’s Audi brand will report solid third-quarter earnings growth. BMW expects to hit its 2011 sales target of more than 1.6 … Read more